If Brand=CX+EX, why isn’t common sense common action?

Mar 24

**Jennifer Deutsch**
CMO @ Park Place Technologies

”Ladie and gentleman serving ladies and gentleman.”
“So from a marketing perspective consistency is imperative. Everything from our website to our portal, our customer portal, our employee portal, all of that has the same look, the same feel. We have brand guidelines, we have language guides. So we're saying the same thing often using the same words. so that people understand the message and they clearly can communicate what we do, who we are, and what the benefits are.”
-Jennifer Deutsch

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CMO