How do we segment internal audiences?

Celia Fleischaker

CMO & Verint.

 

“...And I know when I was talking about segmentation, I'm talking about the employee life cycle, which is very important, but we've also got regional segmentation, whose regions have different cultures and how they want to work, what experience they want. We also have differences in the types of employees in our R&D organization versus maybe our services or sales organization...."

- Celia Fleischaker

 

Listen to full episode:

Adam Fridman

Co-Founder, Co-Author, and Podcast Host.

https://www.fofpi.com
Previous
Previous

Should we advertise to employees?