Season 4: Episode 1
Connect Engineers To Strategy campaign yields 13% improvement in 5 weeks.
S4: E1
Campaign Measurement:
How well do you understand how your work influences a better financial advisor experience?
Measured via a pulse survey before and after the campaign.
+13%
Campaign Duration: 5 weeks.
Campaign Activities.
-
Pulse 1
“How well do you understand how your work influences a better financial advisor experience?”
-
30-min Kickoff
Inspire! Answer why it matters.
-
5 Nudges
Fun & engaging emails with CTA (Call-To-Action). “I Commit”. “I Dit It”. “Submit A Story”.
-
Recognition
Campaign leader shows they care.
“Susan, your story is amazing!”
-
Pulse 2
“How well do you understand how your work influences a better financial advisor experience?”
Employee Campaign Nudges (ads like).
Morning CTA: “I Commit”.
Afternoon CTA: “I Did It”.
-
Code for Less Stress
-
UI is the new BFF
Campaign Calendar
To be adjusted for holidays.
When to send emails:
Days of the week. Research shows T, W & Th are best.
Time of the day, before 8 a.m.
Campaigns Results.
Primary: +13% improvement in connecting engineers to business.
Measured by pulse survey before and after: “How well do you understand how your work influences a better financial advisor experience?”
Campaign KPIs: Impressions, engagement & conversion.
Impression: # of campaign activity views.
Engagement: # of campaign interactions (CTA: “I Comitt”)
Conversion: # of campaign completions. (CTA: “I Did it” & Stories)
Bridging the Gap: Connecting Engineers into Strategic Initiatives through Employee Campaigns
-
In today's fast-paced and competitive business landscape, the role of our engineering teams is pivotal not only in product development but also in shaping the strategic direction of an organization. However, a persistent gap often exists between our engineering teams and strategic decision-making processes. Employee campaigns emerge as a promising strategy to bridge this divide, offering a structured and inclusive approach to aligning our teams with overarching organizational goals.
-
The inherent nature of roles within our product teams, like engineering, which often focuses on technical problem-solving and execution, can create silos that hinder engineers from actively participating in strategic discussions. Executive leaders may find it challenging to incorporate the insights and expertise of engineers into the larger strategic framework. Consequently, organizations risk missing out on valuable perspectives that can contribute to innovative solutions and holistic decision-making.
-
Employee campaigns involve the use of subtle, positive reinforcements to influence behavior and encourage specific actions. Applied strategically, these nudges can be designed to foster a culture of collaboration, open communication, and cross-functional engagement within an organization.
-
By deploying targeted nudges, organizations can prompt engineering teams to participate in strategic discussions, contribute innovative ideas, and proactively seek opportunities to align their work with broader organizational goals. Nudges can be tailored to address specific challenges, such as overcoming communication barriers, promoting knowledge sharing, and encouraging interdisciplinary collaboration.
-
a. Innovation and Problem-Solving:
- Engineering, when actively engaged in strategic discussions, brings a unique problem-solving mindset to the table, fostering innovation and creative problem-solving.
b. Cross-Functional Collaboration:
- Nudges facilitate collaboration between engineering and other departments, breaking down silos between teams and creating a more interconnected organizational ecosystem.
c. Talent Retention and Satisfaction:
- Engineers who feel connected to the broader organizational strategy are more likely to find purpose and satisfaction in their work, reducing turnover and retaining top talent.
d. Agile Decision-Making:
- Integrating engineers into strategic initiatives enables organizations to make more informed and agile decisions by considering technical feasibility and implications early in the process.
-
Employee campaigns present a powerful tool for organizations seeking to bridge the gap between engineering teams and strategic decision-making. By fostering a culture of collaboration and aligning engineers with organizational goals, executive leaders can unlock the full potential of their technical talent, driving innovation and sustainable success.